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Discovery hires Hulu alum to lead D2C

Discovery has tapped the person responsible for leading the development of Hulu’s international expansion strategy for a newly created direct-to-consumer (D2C) role.

Lisa Holme

Lisa Holme has joined the company as group senior VP, content and commercial strategy, D2C and reports to the media giant’s global D2C CEO Peter Faricy.

Based at Discovery’s LA office, Holme is responsible for setting the content strategy for Discovery’s D2C products in the US, including the curation, commissioning and acquisition of content.

She will also manage commercial strategy, with a specific focus on distribution partners in alignment with Discovery’s ad sales teams.

Prior to joining Discovery, Holme spent nearly 10 years at Hulu, holding senior leadership positions, most recently leading development of Hulu’s international expansion strategy and business plan.

In her prior role as VP of content acquisition, Holme was responsible for Hulu’s content strategy and licensing, playing an instrumental role in bringing exclusive programming to Hulu from top studios and networks.

Prior to Hulu, Holme worked in production and development at Illumination Entertainment and as a consultant at McKinsey & Company.

“Lisa brings an impressive track record of success in content to Discovery and will be a key leader as we scale our direct-to-consumer businesses,” said Faricy, who joined Discovery from Amazon in 2018.

Discovery is steadily growing its own streaming and on demand offerings, pairing with ProSiebenSat.1 to launch Joyn in Germany, and Polish broadcaster Cyfrowy Polsat for an as-yet-unnamed service there.

It has also agreed a 10-year deal with the BBC for its library of natural history content to stock a global streamer due to launch this year, while it has services such as Dplay Plus in certain territories.

“Lisa’s leadership of our D2C content strategy and commercial partnerships will further bolster Discovery’s position as the leader in unscripted entertainment across all platforms,” added Faricy.

Holme said: “I’m thrilled to join the team at this exciting moment as the company expands its direct-to-consumer presence, building on its success with additional high-quality programming that will reach consumers in a range of compelling, new ways.”


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