Discovery alum Abram Sitzer tapped for head of content role at Beach House Pictures

From left to right, Abram Sitzer, Jocelyn Little and Donovan Chan

Former Discovery Networks executive Abram Sitzer has been appointed to the newly created position of head of content at Singapore-based prodco Beach House Pictures (BHP).

Starting his role immediately, Sitzer will report to co-founder Donovan Chan, creative director, and Jocelyn Little, MD.

His brief is to oversee the development and sales of documentaries, factual entertainment and branded content deals in key markets across Southeast Asia, China and internationally, while supporting BHP’s scripted growth.

Fremantle-owned BHP produces titles such as Mind Your Manners (Netflix), MasterChef Singapore (MediaCorp) and Evolve (Curiosity, Amazon Prime).

Sitzer joins from Relay Video, where he was head of content. There he led an international team in the conceptualisation and execution of documentary and commercial projects.

Prior to that, he was director of content for Discovery Networks, overseeing a portfolio of brands across linear and digital platforms.

Chan and Little said: “Abe’s diverse experience and entrepreneurialism will be an asset in a fast-changing global market. His connections with platforms, talent and brands will enable him to bring together partners across the world to develop and execute commercially viable, returnable projects.”

Sitzer said: “This is the perfect time to put together even more innovative content ideas and deals with very diverse partners so I’m really looking forward to getting started at Beach House.

“Our unique East meets West strategy will keep our ship steady towards our goals even as the market weathers the storm.”