DirecTV, Non Stop strike deal to work on content production, free-to-air TV in Latin America
CONTENT AMERICAS: Pay TV and streaming operator DirecTV Latin America and production company Non Stop Studios have entered into a strategic alliance to produce content for Latin American subscribers and develop business models that integrate free-to-air TV channels in the region.

Emilio Rubio
Announced here in Miami, the agreement includes exploring the coproduction of content “with a special approach that combines the protection of intellectual property with the best practices to enhance international distribution.”
In addition, they will seek other partners to expand their position in the market and work on “new ways of commercialising content, such as the subscription model, revenue-sharing and targeted advertising, among others.”
“This alliance represents a significant step in our regionalisation and growth strategy that we have been pursuing. By joining forces with Non Stop, we can offer our subscribers even more attractive and relevant programming,” said Emilio Rubio, chief content officer of Vrio Corp, parent company of DirecTV Latin America and Sky Brazil.
Patricio Rabuffetti, president of Non Stop Studios, added: “We are very excited to join forces with DirecTV. Our experience in audiovisual production, combined with DirecTV’s reach and the possibility of adding more complementary windows as streamers, will allow us to create high-quality content that will resonate with audiences throughout the region.”
Rabuffetti said Non Stop would explore production possibilities “in territories with soft money and the possibility of working together with the Screen One audiovisual fund, with whom Non Stop works in coordination.”