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Digital food channel Chefclub develops animated series for children’s net

Animated kids’ series Chefclub Friends

Paris-based digital food channel Chefclub is developing an animated series for its children’s network Chefclub Kids.

Chefclub Friends is a 52×11’ action-comedy edutainment series for five- to seven-year-olds that follows a group of intrepid kitchen enthusiasts – the animated mascots from Chefclub Kids – as they set out to discover the world through their tastebuds.

Chefclub launched in 2016 as a cooking-themed social media brand. In addition to Chefclub Kids, its other channels comprise Chefclub Original, Chefclub Light & Fun, Chefclub Daily and Chefclub Cocktails.

Chefclub Friends is currently being developed by Chefclub’s Paris-based team, in consultancy with development exec Maia Tubiana and senior VP of global consumer products and business development Marie-Laure Marchand, who will present the series at MipTV and Kidscreen this year.

Marchand said: “The Chefclub Kids channel was created to inspire children to cook, become independent and enjoy themselves with their family in the kitchen. Now, with Chefclub Friends, our young viewers can take their culinary adventures all over the world, following their favourite characters to discover new recipes and cultures.

“An animated series is a natural brand extension for us given the fantastic enthusiasm we see from little chefs every day, as they learn that cooking is one of the healthiest, most sociable and fun ways to play.”

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