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DHX takes Yo Gabba Gabba! in-house

Canadian children’s entertainment firm DHX Media has taken distribution of its wide-selling property Yo Gabba Gabba! in-house, ending a five-year association with Zodiak Rights.

Yo Gabba Gabba

In 2007, DHX sold the licensing and international broadcast rights to RDF Rights, which was part of the RDF Media group that Zodiak Media acquired two years ago.

DHX has now assumed these rights for the preschool show, which DHX-owned prodco W!ldbrain Entertainment produces.

The news comes a month after DHX paid US$112.1m to buy Canadian rival Cookie Jar Entertainment, a move that greatly expanded its licensing capabilities through the latter’s CPLG imprint.

“It’s a natural step for us to bring the international rights to Yo Gabba Gabba! in-house where we have the distribution and licensing resources to manage the brand globally,” said DHX president and chief operating officer Steven DeNure.

“We would like to thank Zodiak Rights for their contribution in building the international brand to date, and we are now focused on boosting the presence of Gabba in its existing territories as well as extending its reach into new markets.”

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