Devine gets into digital distribution

Canadian producer Devine Entertainment hopes to fill its coffers by launching an online content distribution unit.

The Devine Digital Content Group will focus on increasing revenue for the company in the areas of video-on-demand, internet, wireless and mobile distribution with its library of films and TV series.

These include forthcoming drama Across the River to Motor City, an C$8.1m (US$8.3m) primetime series for CHUM Television, as well as specials on famous artists, composers and inventors.

“VoD, IP-based channels and other novel digital solutions will be the most important growth areas for the global entertainment industry in the coming years and we intend to fully monetise our proprietary library to meet this projected demand for content,” said David Devine, president and CEO of Devine Entertainment.

“Our Digital Content Group will work across every level of the company to maximise synergies to best profit from the enormous potential of these digital distribution channels.”

He added that negotiations have begun with leading digital and VoD distribution companies around the world.