Deutsche Telekom strikes Beta deal

Germany’s Beta Film is working with Deutsche Telekom on a strategic partnership to boost European series on the latter’s Magenta TV service.

The “long-term agreement” will allow Magenta TV to draw from Beta’s catalogue of European programming, with shows including Italian series Il Cacciatore – The Hunter, Eastern European show Wasteland and Spanish drama Cocaine Coast becoming available.

Beta Film’s MD Moritz von Kruedener said: “Deutsche Telekom has realised European high-end series to be an essential part of a successful platform strategy. Often, these programmes connect more with the viewer than American series do, in a sense that they hit closer to home.

“Beta is an important player in the development, production and distribution of European series. It makes a lot of sense to establish this partnership and support Telekom in their European strategy.”