DAZN hires former Foxtel, Sky Deutschland exec Alice Mascia as CEO in DACH

International sports streaming service DAZN has appointed former Foxtel and Sky Deutschland executive Alice Mascia as its CEO in Germany, Austria and Switzerland (DACH).

Alice Mascia

Mascia will join the sports entertainment company on May 1, tasked with executing its vision to become a “fundamental part of sports fans’ lives in the region.”

Prior to joining DAZN, Mascia was chief operating officer at Italy-based Stealth Startup, before which she served as chief product and strategy officer at pay TV operator Foxtel in Australia for nearly three years.

Previously, Mascia worked at Sky Deutschland for more than a decade, starting as customer marketing director before being promoted to positions such as VP of strategy and executive VP of products and marketing.

Mascia said: “Having worked in the media and consumer industry in DACH for over a decade, I can’t wait to join DAZN’s team at such an exciting time for the business and in a region so close to my heart.

“I am looking forward to driving DAZN’s ambitious growth strategy and continuing to deliver an incredible entertainment experience for DAZN’s members and all sport fans in Germany, Austria and Switzerland.”

Shay Segev, CEO of DAZN Group, added: “This move exemplifies the importance of and our upmost commitment to the DACH market as we bring decision making closer to our fans.

“It is an honour to have recruited someone of Alice’s calibre and someone with such a wealth of experience to lead the market and continue to expand our platform and drive our ambitious growth plan. Her experience and knowledge of the market will drive the business forward. She joins at an exciting time as we begin to diversify into the true global destination for sports fans.”