Consultancy 3Rivers hires Jonatan de Boer for social media expertise

Dutch media consultancy 3Rivers has hired Jonatan de Boer to ‘demystify’ social media for its clients.

Jonatan de Boer

De Boer will join the 3Rivers team on December 1 having worked in the Dutch media industry for more than 10 years, specialising in social media, online video and influencer marketing.

He started the Dutch division of German multi-channel network Mediakraft, was managing director of the online arm of Amsterdam-based Medialane and led the tech startup and micromobility company Bird.

3Rivers deals with strategic and organisational issues for media companies from an operational perspective.

Oege Boonstra, partner at 3Rivers, said: “We are pleased that Jonatan with his broad knowledge and experience in the field of social media will join our team. He has gained meaningful experience early in his career and can serve our clientele with a new service. He can demystify social media like no other and advise customers practically.”