Please wait...
Please wait...

CNBC, Alibaba prep business show

Business and financial news network CNBC has teamed up with e-commerce firm and London video agency Hub to create an entertainment show.

Pop Up Start Up follows 12 aspiring manufacturing entrepreneurs who go head-to-head to win a £20,000 (US$25,000) cash prize.

In each episode, two candidates are given seed money and challenged to mass-produce and sell their products in a pop-up shop. The six-part series will premiere on CNBC International on December 16.

The commission is part of the channel’s strategy to broaden out its evening and weekend programming from its staple business and financial news.

To that end, the channel recently acquired UK rights to Late Night with Seth Myers.




Please wait...