Cineflix Rights targets Lat Am, US Hispanic market with Rodriguez appointment

UK-based distributor Cineflix Rights is expanding its Latin American and US Hispanic focus with the hire of its first dedicated sales rep for the regions.

Daniel Rodriguez

The sales arm of Canada’s Cineflix Media has appointed Miami-based Daniel Rodriguez as sales consultant for Latin America and US Hispanic.

Rodriguez will be at C21’s Content Americas this week to launch Cineflix Rights’ slate of new shows to buyers in the region, including Last King of the Cross. Produced by Helium Pictures for Paramount+ Australia, the series follows a poverty-stricken immigrant who rises to become Australia’s most infamous nightclub mogul in Sydney’s Kings Cross. It stars Tim Roth and Lincoln Younes.

Other scripted titles on the sales slate include season two of Irvine Welsh’s Crime (ITVX/BritBox UK), feature thriller Sugar (Prime Video in Canada, Australia, New Zealand and ZDF, Germany) and psychological thriller Jodi Arias: Bad Behind Bars (Lifetime, US), in addition to factual titles such as Patrick Aryee’s Wild World (Sky Nature, UK), Holiday Homes in the Sun (Channel 5, UK), Cult Justice (True Crime Network, US) and History of the Sitcom (CNN Original Series, US).

With Rodriguez’s appointment, Barcelona-based Sabrina Ayala, who was previously overseeing sales in the region, will shift to focus solely on European buyers across French-speaking Europe, Italy and Iberia.

Rodriguez has over 25 years of experience in marketing, advertising, television production, programming, acquisitions and international sales. He is a former exec VP for Latin America for Endemol Shine Latino and since 2016 has fronted his own consultancy and sales firm Itoydani.

“Latin America has been a great growth area for Cineflix Rights over the past few years, particularly with pan-regional networks and new streamers alongside national broadcasters as well as new AVOD and SVOD platforms,” said Tim Mutimer, CEO at Cineflix Rights.

“Adding Daniel as a Miami-based sales consultant solely focused on the region will boost our Latin American and Hispanic US business, and Sabrina’s move to a dedicated role based in Barcelona will enhance our European activities.”