Channel 4 delves into retail reselling sector in new daytime show Bidding Wars

Bidding Wars presenter Kevin Duala

UK pubcaster Channel 4 has commissioned a daytime show from Daisybeck Studios and Motion Content Group that goes behind the scenes of the retail reselling sector.

Bidding Wars follows a returning cast of resellers from across the country as they try to generate a profit from their blind purchases through online second-hand sites, car boot sales and specialist dealers.

The 15×30’ series examines how the reselling of retail has become a multi-million-pound business, with a growing community of entrepreneurial resellers buying up unchecked bulk selections of returned consumer items.

Presented by Kevin Duala (The One Show), Bidding Wars sees the resellers go head-to-head at auction, each attempting to net the biggest profit along the way.

Exec producing for Daisybeck Studios are MD Paul Stead and Matt Walton. Melanie Darlaston exec produces for Motion Content Group.