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Channel 4 and Love Productions extend Great British Bake Off agreement

The Great British Bake Off

Commercially funded UK pubcaster Channel 4 has extended the licence for Love Productions’ The Great British Bake Off for a further three years until 2024.

The baking competition series was created by Sky Studios-backed Love Productions and originally commissioned by BBC2 before moving into primetime BBC1 in 2014.

Channel 4 poached the show in 2017 in a three-year deal worth a reported £25m after disagreements between the producers and the BBC.

Last year’s final drew 11.5m viewers to C4 which has now extended its deal for the show for a further three years.

Richard McKerrow, CEO of Love Productions, said: “Love Productions’ long-term commitment with Channel 4 illustrates a deep, warm, mutual respect and partnership which enables us to bring Bake Off to the widest audience possible.”

Ian Katz, chief content officer at Channel 4, added: “We are thrilled that Channel 4 will continue to serve up Bake Off’s unique combination of warmth, humour and soggy bottoms for years to come. Bake Off is all about optimism, celebrating eccentricity and bringing the nation together – precisely what a publicly owned Channel 4 is here to do.”


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