Channel 4.0 launches Harry Potter-themed gameshow in branded content deal

Harry Potter characters Ron (Rupert Grint), Hermione (Emma Watson) and Harry (Daniel Radcliffe)

UK pubcaster Channel 4’s digital YouTube strand Channel 4.0 has launched a branded gameshow with Warner Bros Studio Tour London: The Making of Harry Potter.

Produced by Birmingham-based Acclaimed Content, Crowd Sauce: The Search for Wizdem sees YouTuber Harry Pinero challenge fellow social media influencers Mariam Musa and BillyTheGoat to compete in a Harry Potter-themed gameshow.

Set in the Warner Bros Studio Tour London location, the pair go head-to-head to resolve a series of fiendish questions and tasks, helped along the way by obliging visitors. Each round takes place in different parts of the walk-through exhibition.

The full-length show is now available on YouTube. The deal also includes bespoke content across Channel 4.0’s recently launched Instagram and TikTok pages, and Channel 4’s Snapchat channel.