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CBeebies takes Tee and Mo to TV

CBeebies in the UK has expanded Plug-in Media’s online animation Tee and Mo into a 50-part TV series.

The children’s channel has picked up a 50×7’ series of the 2D-animated dual audience show for kids aged 3-5 and their caregivers. The series follows the adventures of new monkey mum, Mo, and her son, Tee, as they navigate everyday life.

CBeebies will also provide additional content via its website, YouTube channels, online radio and its Storytime app.

The acquisition marks the move into linear TV production for Bafta Award-winning UK prodco Plug-in Media, which has traditionally focused on the interactive digital space.

Tee and Mo originally launched on the CBeebies website and channel in 2013 as 10 games and 10 animated interstitials.

The series will be directed by Dominic Minns and executive produced by Juliet Tzabar, MD of Plug-in Media.

Tzabar said: “The unique approach we took, in partnership with CBeebies, to launch Tee and Mo online first, enabled us to test and iteratively develop the brand with the audience, prior to taking these characters onto TV.

“The games proved highly successful with the CBeebies digital audience, allowing us to demonstrate how popular the characters are with pre-schoolers and caregivers alike and we know that there is now an appetite for more content.”

The series was acquired for CBeebies by channel controller, Kay Benbow and Jackie Edwards, executive producer, animation and acquisitions. The original online offering was executive produced by Tzabar for Plug-in Media and Catherine McAllister for CBeebies.

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