Caybon buys NENT business Splay One

Nordic Entertainment (NENT) Group has sold branded entertainment company Splay One to Swedish digital media firm Caybon.

Anders Jensen

Splay One was previously part of NENT Studios and its sale is in line with the group’s previously announced strategy to divest its unscripted production, branded entertainment and events businesses in order to focus NENT Studios on scripted drama production for its Viaplay streaming service.

Headquartered in Stockholm, Splay One operates the Nordic region’s largest multi-channel network with over 250 million video views every month. In recent years, the company has expanded into content development, strategy, distribution and multi-platform productions.

Anders Jensen, NENT Group’s president and CEO, said: “We are pleased to have found a new home for Splay One that will enable the company to accelerate both its growth and strategy development.

“This transaction marks the first step in our process to reshape our Studios portfolio to work with scripted content only and fully integrated with Viaplay. The remaining Studios divestments continue according to plan and are expected to be completed during the first half of 2021.”