Casta Diva Pictures’ Massimo Righini tapped for senior role at Colorado Film

Former Casta Diva Pictures executive Massimo Righini has been appointed as creative development director of TV, formats and unscripted at Italian production company Colorado Film.

Massimo Righini

He is charged with managing the development strategy and production of TV projects and new digital formats, with a particular focus on unscripted content.

Righini will report to Gian Paolo Tagliavia, executive VP of TV, digital and talent at Colorado Film’s parent company, Rainbow Group.

His appointment is part of a strategy led by Iginio Straffi, founder and chairman of the Group, to further strengthen the Rome- and Milan-based outfit.

Righini most recently served as chief operating officer at Casta Diva Pictures, working on shows such as La porta magica for Rai 2, Holiday Crush for Prime Video and Come una volta – Un amore da favola for Discovery Plus.

In a 30-year career in entertainment and media, he has worked in various roles including writer, editorial supervisor and creative producer. His CV boasts production credits on more than 80 shows, including Il Collegio, Matrimonio a prima vista, Bake Off Italia, La Talpa, Guess My Age and Camionisti in trattoria.

Founded in 1986, Colorado Film is one of Italy’s leading players in the production of scripted series, feature films and entertainment formats, including stand-up comedy show Only Fun – Comico Show.

Tagliavia said: “We are living through a deeply transformative stage in the market, with growing opportunities for convergence across different platforms.

“Massimo, with his experience in the entertainment landscape, will make a very important contribution to Colorado’s development by expanding and enhancing our content offering.”

Righini said: “Joining Colorado Film means having the opportunity to develop new ideas within a group that has turned Italian creativity into an international asset. I thank Iginio Straffi and Gian Paolo Tagliavia for their trust and for the vision we share.”