Turner Broadcasting System has commissioned a live-action show featuring a balloon artist for its UK kidsnet Cartoonito.
Ballooniverse (26×11’) will star magician David Crofts (aka Mr Balloonie) and assistant Zoe Spurden, who teach groups of children different subjects through balloon art and help develop their craft skills. UK indie 2 Sides TV will produce.
“As well as its creative ingenuity, Ballooniverse ticks two important boxes for Cartoonito in the UK, as a show that is both home-grown and live-action,” said Turner Broadcasting UK director of programming Gary Finnegan.
Preschool net Cartoonito launched in the UK in 2006 as a programming block on Cartoon Network Too and became a full channel 12 months later. Last year, it expanded across EMEA and now broadcasts to 125 million homes in 112 territories as a programming block on Turner net Boomerang.
Finnegan added local commissioning duties to his previous scheduling-only role last year as part of the strategy, which chief content officer Michael Carrington oversees.
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