Canadian kids’ company Spin Master hires distribution, engagement execs

Lindsay Brown (left) and Jill Cimorelli

Former Kartoon Studios executive Lindsay Brown has been appointed senior director of global distribution at Toronto-based children’s entertainment company Spin Master Entertainment, with Jill Cimorelli joining as senior manager of strategic audience engagement.

Both will report to Caroline Tyre, Spin Master’s VP of global content distribution. The newly expanded team will be responsible for the sales of the company’s brands, including Paw Patrol, as well as management of the company’s 100-plus YouTube channels.

Brown is tasked with overseeing global content sales, with a focus on expanding the reach of franchises such as Unicorn Academy and Vida the Vet. She joins from Kartoon Studios, where she spearheaded acquisitions and worldwide distribution. Brown has also had leadership roles at Entertainment One and Fox.

Cimorelli, meanwhile, will work across Spin Master’s music distribution and YouTube ecosystem and is tasked with driving audience engagement. She has previously worked for the company as a YouTube content creator and manager.

Tyre said: “We’re delighted to have Lindsay and Jill as part of the Spin Master Entertainment team. Their combined experience in global distribution and audience engagement will be instrumental in enhancing our reach and impact.”