C4 adds Vice hub, reveals results

UK commercial pubcaster Channel 4 (C4)’s VoD platform All4 has taken more than 900 hours of longform content from youth-skewing media brand Vice.

Returning Vice fashion series States of Undress

The partnership includes 200 hours of new programming and 700 hours of content from Vice’s library that will be made available in a curated branded hub.

Titles include Jamali Maddix’s returning documentary series Hate Thy Neighbour; Emmy-nominated travel doc Gaycation; Michael K Williams’ Black Market; returning fashion series States of Undress; tattoo series Needles & Pins; and current affairs and news content.

The partnership also includes forthcoming Vice content and marks the first time All4 will host content from a non-C4 brand.

The deal includes a strategic cross-promotional agreement that will see All4/Vice box sets benefit from social media exposure across all Vice platforms. Earlier this year, four Vice titles were made available on All4 for a limited time only.

C4 has also revealed its annual creative and commercial results for 2017 with corporate revenues at £960m (US$1.3bn), down from £995m in 2016, and continued growth in digital revenues to £124m.

The broadcaster spent £675m on content, with a record £510m invested in original UK programmes, which is up from £501m in 2015. £189m was spent on content produced in the UK nations and regions, with 309 producers across the country – up from £169m in 2015.

C4 announced its 4 All the UK plan – a strategy to ensure the broadcaster serves the entire country – in March after it faced political pressure from successive governments to move away from its current base in London.

Last week, the broadcaster revealed the shortlist for possible new locations, with a final decision to be made in October.