C21 partners with Proimágenes to spotlight Colombia and boost BAM, Content Americas
C21Media, through its Spanish-language division Cveintiuno, has formed a strategic partnership with Proimágenes Colombia to strengthen the Bogotá Audiovisual Market (BAM) and Content Americas, and launch a new editorial initiative titled Colombia in Focus.
As part of the alliance, this year’s BAM – taking place in the Colombian capital from July 14 to 18 – will host three sessions coproduced with Cveintiuno.
Meanwhile, the 2026 edition of C21’s Content Americas event, scheduled for January 19-22 at the Hilton Miami Downtown, will feature an expanded presence of Colombian industry players through the support of Proimágenes, a non-profit dedicated to developing the country’s screen industry.
Proimágenes will also collaborate with Cveintiuno on Colombia in Focus, a print and digital special report to be distributed at Mipcom in October and Content London 2025, showcasing Colombian talent, stories and business opportunities to international buyers and partners.
Carlos Moreno, head of international promotion at Proimágenes and director of BAM, said: “The alliance between BAM and C21 is key to identifying players in the region driving new business models aimed at increasing content circulation via broadcasters and digital platforms, while also encouraging regional coproduction.”
Fabricio Ferrara, director of business development at Cveintiuno, added: “Proimágenes is the perfect partner. We’re excited to be part of BAM this year – we’re working together on sessions and panels that cover every corner of the business, and connecting with the Colombian audiovisual scene like never before.”
To kick off the partnership, BAM will host three sessions coproduced with Cveintiuno and led by execs from Sony, Warner Bros Discovery, Zeta Studios, TIS Studios, Estudio RCN, Metro TV, Canal 4 (Uruguay), Hisense, OTTera, Vyco and others.
All three sessions will take place in the Lounge Tent at Gimnasio Moderno in Bogotá and will be moderated by Ferrara.
C21Media & Content Americas: Reshaping the Hispanic TV Business
July 15 · 17.30
Ferrara will present C21Media’s business units, share strategies for expanding in the Miami market and unveil new developments for Content Americas 2026 – the leading industry event for the Hispanic world. Panelists include:
Eugenia Vélez, VP of programming and marketing, Estudio RCN
Carolina Sefair, CEO, Metro TV
Alejandro Toro, VP of commercial and business strategy, TIS Studios
Silvia Echeverri, head of the Colombian Film Commission
The Shifting Platform Business
July 17 · 16.30
A conversation on how the platform ecosystem is transforming, and how producers are adapting to new creative and commercial realities. Speakers include:
David Barraza, executive director of development and content, Sony Pictures Television (Mexico)
Maximiliano Sanguine, independent producer
Marcelo Tamburri, international content director, Zeta Studios
International Alliances & the Future of Free Streaming: AVoD, FAST & Beyond
July 18 · 09.00
A panel exploring emerging digital distribution models – from AVoD and FAST to Connected TV – through real-world case studies and insights. Participants include:
Mariano Mosca, head of content strategy, Canal 4 (Uruguay)
Ricardo Boer, director of Vidaa, Hisense’s connected TV platform
Catalina Ramos, business development executive, OTTera
Eddy Arias, former Pluto TV exec
Migue Wiernes Angeluk, founder of WeLatam and Vyco
