Buyers worldwide commit to Davies’ Sin

It’s a Sin is set during the 1980s AIDS crisis

CONTENT LONDON: Broadcasters around the world have picked up rights to Russell T Davies’ forthcoming drama It’s a Sin, commissioned by Channel 4 in the UK and coproduced by US streamer HBO Max.

The series, distributed by All3Media International, comes from Red Production Company (Years & Years) and marks the latest collaboration between Davies and executive producer Nicola Shindler, Red’s outgoing CEO. It had its world premiere this week as part of Content London On Demand.

Early deals for the five-part drama sees All3 continue its relationship with HBO’s parent WarnerMedia by sending the series to HBO Europe, covering Scandinavia, Central and Eastern Europe, Portugal and Spain, and HBO Latin America, covering Brazil, Uruguay and Venezuela. Amazon Prime Video has acquired the series for Canada.

The series has also gone to Australian streamer Stan, TVNZ in New Zealand and Korea’s Watcha, marking All3’s first deal with the streaming platform.

Elsewhere in Europe, Canal+ has taken the rights in France, NPO in the Netherlands and RTBF for French-speaking Belgium. Amedia will broadcast the series in Russia and CIS.

The 1980s-set series explores friendship and love during the AIDS crisis, as Ritchie (Olly Alexander), Roscoe (Omari Douglas) and Colin (Callum Scott Howells) embark on a new life together. Strangers at first, the young gay lads and their best friend Jill (Lydia West) find themselves thrown together and share each other’s adventures.

The cast also includes Keeley Hawes (Bodyguard), Shaun Dooley (Gentleman Jack), Neil Patrick Harris (How I Met Your Mother), Stephen Fry (Wilde) and Tracy Ann Oberman (Friday Night Dinner).

Louise Pedersen, CEO of All3Media International, said: “Russell T Davies is renowned for telling amazing stories and Nicola Shindler is known for producing high-quality drama. Together they have created a compelling and influential series which tackles an important part of history.”