Brown Bag teams with Scholastic

Irish animation studio Brown Bag Films and publishing house Scholastic UK have partnered to develop publishing and animated content for children.

Under the first-look deal, Brown Bag Films will bring its original content to Scholastic UK for publishing opportunities, and Scholastic UK will share forthcoming titles with potential for animation development with the studio.

The partnership will allow both companies to review content at an early stage and ensure properties will be developed for both publishing and animation simultaneously.

Brown Bag Films produce animated series such as Doc McStuffins, Octonauts, Henry Hugglemonster, Peter Rabbit and Bing. The studio has just kicked off production on new series The Stinky & Dirty Show for Amazon Studios, based on the books by Kate and Jim McMullan.

Scholastic is home to children’s books including The Hunger Games, Horrible Histories, Tom Gates and UK picture book duo, Julia Donaldson and Axel Sheffler. Forthcoming publications include a collaboration with CBeebies presenters Sam and Mark and a relaunch of the popular Goosebumps series ahead of a new live-action film.