Brazil’s SBT to relaunch AVoD platform, acquire third-party content

Carolina Scheinberg and Goyo García

SBT, one of the main free TV channels in Brazil, is preparing to relaunch its AVoD platform in the second half of this year.

Carolina Scheinberg, currently new business manager, will lead acquisitions for the new streamer, with Goyo García as sales executive. In addition to their new responsibilities, Scheinberg and García will continue to lead group sales for SBT.

Although the company, led by businessman and presenter Silvio Santos, currently operates AVoD service SBT Videos, the new platform, which will change its name, will follow a new SBT digital strategy designed to be in line with the local and international market.

The service will aim to have greater synergy with the SBT brand and will carry content designed to resonate with the audience of the channel, which is characterised by family, informative and popular entertainment programming.

In addition to SBT’s own content, the AVoD service will acquire series, animation, soap operas and movies from third parties.