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Brazil’s A Fábrica makes Spanish-language push with new Mexico City arm

CONTENT AMERICAS: A Fábrica in Brazil has joined forces with fellow Banijay-owned outfit Endemol Shine Boomdog to produce Spanish-language scripted out of Mexico City.

A Fábrica Mexico & US will focus on producing Spanish-language scripted content for the Mexican, Latin American and US Hispanic markets.

Luiz Noronha

Aiming to “bridge the creative landscapes of Mexico and US Hispanic markets,” it is set to launch later this year and represents a “significant step” in Banijay Americas’ strategic growth, according to the production giant.

Endemol Shine Boomdog’s scripted team, along with its current series and projects in development, will move over to A Fábrica Mexico & US Hispanic.

Jerry Rodriguez, who has led Endemol Shine Boomdog’s scripted team, will continue to lead operations for the new label, reporting to A Fábrica CEO Luiz Noronha.

Noronha’s Rio de Janeiro-based studio has produced many of Brazil’s top scripted series and films. It became part of Banijay Americas in December 2022, having launched in 2016.

Banijay Americas now comprises 11 production labels across North America and South America. In the US, it houses Endemol Shine North America, Bunim/Murray Productions, Truly Original, 51 Minds Entertainment and BD4.

In Latin America, Banijay Americas include Endemol Shine Brasil, based in São Paulo; A Fábrica; as well as Mexico City-based Endemol Shine Boomdog, led by Alejandro Rincon; Banijay Mexico & US Hispanic, Wide Angle and, now, A Fábrica Mexico & US Hispanic.

Last year, the doors also officially opened on Banijay Estúdios Brazil, a 750,000 square-foot production studio facility outside of São Paulo, which is managed by the team at Endemol Shine Brasil. All of the group’s Latin American and US Hispanic businesses are overseen by Laurens Drillich, president, Endemol Shine Latino.

“The opportunity to get to know and work in the Spanish-language market is invaluable for any producer, and the challenge fills us with a lot of energy,” said Noronha.

“We are working on a powerful line-up that ranges from sitcoms to soap operas, bringing together the experience of tremendous talent from both Brazil and Mexico.”

“We have seen a clear desire for high quality scripted content in the Spanish-language marketplace and that series such as Como Agua Para Chocolate can quickly become overnight successes for major streamers and networks,” said Endemol Shine Boomdog Group CEO Alejandro Rincon.

“And the team at A Fábrica has shown for years now that they can successfully develop and produce hit scripted programming in Portuguese and we are excited to join forces with them to launch A Fábrica Mexico & U.S. Hispanic, a new label that will supercharge our scripted efforts in the region.”

Ben Samek, CEO of Banijay Americas, added: “This partnership expands our presence in the scripted content market and underscores our commitment to delivering engaging programming to a massive and ever-growing audience across Latin America and beyond.”

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