Boomdog taps Alejandro Issa Benitez to lead business development, digital

Mexico City-based prodco Endemol Shine Boomdog has appointed Alejandro Issa Benitez as VP of business development and head of digital.

Alejandro Issa Benitez

Issa Benitez, who was formerly the director of global marketing and customer experience at eCommerce aggregator Valoreo, will head up all digital and business development for the studio, which sits under Banijay Americas.

Venezuelan native Issa Benitez brings with him more than 15 years of corporate experience at companies such as Amazon and Procter & Gamble. During his time at Amazon, he led the commercial team overseeing books, video games, music, movies and software businesses.

Alejandro Rincon, CEO of Endemol Shine Boomdog, said of Issa Benitez’s appointment: “As we look to continue to grow our businesses and streamline our productions for the digital age, his presence and guidance will surely prove invaluable.”

In Mexico, Latin America and the US Hispanic marketplace, Boomdog produces unscripted and scripted series such as Mira Quien Baila (Univision), MasterChef Mexico (TV Azteca), Me Caigo de Risa (Televisa), Todo por Lucy (Amazon Prime Video) and Se Rentan Cuartos (Comedy Central Latinoamerica).