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Bell brews up Canuck streamer

Canada’s Bell Media has become the latest North American broadcaster to unveil plans for its own streaming service, which will offer more than 10,000 hours of content to subscribers.

The on-demand service, currently named Project Latte, will feature shows not currently available through Bell including series from major Hollywood and independent studios as well as US cablenet HBO.

Bell said some of the “most-acclaimed dramas and beloved comedies” as well as documentaries, music, and factual programming would be included, with more than 350 shows set to become available.

The service will be available via set-top boxes, mobile apps, game consoles and Smart TVs, and Bell said it has been designed “to enhance the value of the subscription television ecosystem.”

The Canuck broadcaster did not reveal subscription costs but has lined up a deal with US network HBO to feature its entire scripted library on the service, which will make up 10% of the launch slate. Shows including The Sopranos, The Wire and Sex and the City will be available along with movies such as Temple Grandin, Behind the Candelabra and Elephant.

Kevin Crull, president of Bell Media, said the service would “address a significant gap in the Canadian TV system and allow TV providers to greatly enhance the value they provide to their clients.”

Earlier in October, HBO revealed it would launch an internet-based on-demand service in the US in 2015.

That was followed by CBS two days later, which became the first US network to launch a stand-alone streaming option for viewers.


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