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Beano hires former Vice UK CEO

UK-based kids company Beano Studios has appointed an ex-Vice UK CEO in a newly created role of chief commercial officer.

Matt O’Mara

Matt O’Mara has joined the British company and will work to develop Beano’s commercial propositions, and grow its creative services and media partnerships, as well as managing IP and licensing issues.

O’Mara joins Beano having left Vice UK in February after nine years, where he held several senior roles, most notably MD and CEO.

In his new post, O’Mara will work with Beano’s brands MD Amy Garrett, who joined the team earlier in the year. O’Mara will report directly to CEO Emma Scott.

O’Mara said: “I’ve spent the last decade targeting a twenty/thirty something audience, so to be working in the kids and young adults’ space is fascinating, at a time when they are exerting more influence than ever on both society and consumer spending decision making.

“Beano Studios’ creative thinking, insight and incredible research capabilities can offer brands a significant market advantage in reaching the cohort and their parents.”


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