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BBC Studios names musical director

BBC Studios, the commercial arm of UK pubcaster the BBC, has appointed James Payne, formerly of creative studio Lemonade Money, as creative director for music.

James Payne

Payne will oversee the strategy of the studio’s entertainment and music business, reporting to Suzy Lamb, MD for entertainment and music. He will also be responsible for nurturing talent and producing music with mass appeal.

Payne will collaborate with exec producer Alison Howe on the BBC’s music programming, including Later With Jools Holland and its coverage of the Glastonbury Festival.

Lemonade Money was founded by Payne in 2010 and is a production partner for Spotify’s live performance footage. The indie was also responsible for developing Apple Music-owned Beats Radio UK’s launch strategy.

“James is strategic, creative and entrepreneurial and will grow our commissions from platforms and broadcasters whilst also helping us attract a more diverse team of talented content makers,” said Lamb.

“I’m eager to use my experience across the TV and music industry to bring a fresh perspective and energy to BBC Studios music propositions, building on the already incredible titles in its production armoury. Looking beyond the traditional linear narratives and formats to represent Britain’s brilliant on- and off-camera talent on a global scale is something that particularly excites me,” said Payne.

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