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Banijay launches French talent agency

European production giant Banijay has launched a talent agency for influencers that will sit within Banijay France.

Hugues Dangy

Banijay Talent will be led by Hugues Dangy as president. Dangy is the founder of French production and publishing company Non Stop Group, which he has led and co-owned with Banijay since its launch in 2011.

According to Banijay, the aim of the new arm is for it to become the leader in French influencer marketing. The company brings together four labels: reality TV specialist Shauna Events; adventure sports agency Upper Talent, which represents contestants from Koh Lanta (the French adaptation of Survivor); digital influencer and marketing agency Daze MGMT; and Miss France agency Talent Lab.

The agency will design campaigns for customers to generate “noise” among their target audience. Its subsidiaries have already established relationships with 200 influencers, accounting for more than 170 million followers from the television, fashion, beauty, luxury, entertainment and sport sectors.

Dangy said: “Banijay Talent can immediately offer the market the entire spectrum of influencer marketing, from branding to product placement. In synergy with Banijay, the agency represents a pool of high-profile, multi-genre talent, all influential within their chosen field. With our four labels, and over 200 names working exclusively with us, we are in a great position to offer our talent and incoming brands fantastic exposure.”

François de Brugada, CEO of Banijay France, added: “The creation of Banijay Talent marks another exciting step in our journey as we expand our portfolio. The growth of marketing within this realm, paired with a diverse range of amazing influencers, along with Hugues’ vast knowledge and expertise, means we are perfectly placed to create this new agency.”

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