Banijay Kids & Family coproduces animated series for YouTube with TheSoul Publishing

Ava & Digger follows the adventures of two animal friends

Banijay Kids & Family is coproducing a 2D animated series for YouTube with creator business platform TheSoul Publishing.

The original IP, called Ava & Digger, is a 52×11’ series that follows the adventures of two animal friends living with their psychologist owner. Beneath the surface of their cosy domestic life lies a vibrant, secret social world, where animals navigate emotional challenges, friendships and self-discovery.

The self-funded series is set to debut on YouTube and other streaming platforms later this year. Banijay Kids & Family is handling global distribution.

The approach is designed to be “agile and responsive,” according to Banijay, with adaptive content formats and storylines to reflect audience preferences and current trends as the show progresses. The series will also be supported by a social media strategy.