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Banijay Italy appoints Vincenzo Piscopo as chief commercial, digital officer

Banijay Italy has appointed Vincenzo Piscopo from media group Ciaopeople as chief commercial and digital officer.

Vincenzo Piscopo

Piscopo will explore new opportunities within the world of digital content and coordinate commercial and digital activity across Banijay’s 11 Italian labels.

Led by president and country manager Paolo Bassetti, the portfolio of companies includes Banijay Italia, Endemol Shine Italy, Banijay Studios Italy, Grøenlandia, 4 Friends Film, Aurora TV, Atlantis Film & Video, Funwood Media, ITV Movie, L’Officina and Nonpanic.

Piscopo’s appointment comes after Banijay Italy made Fabrizio Ievolella its chief operating officer and Francesco Lauber its chief creative officer, supporting Bassetti in the strategic, operational and creative supervision of all the Banijay companies in Italy.

The companies produce shows such as MasterChef, Celebrity Survivor, Big Brother, Celebrity Hunted, Dinner Club, The Hanging Sun, The Bride, Ladies’ Paradise and My Ballerina in Italy.

Piscopo has worked in the digital sector for over a decade. At Ciaopeople, where he was based from 2011, he served in numerous senior roles, overseeing branded video content and originals for, The Jackal Geopop, Cookist and Ohga.

This was in addition to his work as director of The Jackal and Ciaopeople Studios, which he launched in 2010. In 2021, he became a member of the board of directors of OBE Osservatorio Branded Entertainment and VP of the union of digital publishers and creators at Italian trade association Anica.

Ievolella said: “One of Banijay’s most important goals is to ensure that digital activities increasingly become an integral part of our core business. The arrival of Vincenzo will be a fundamental driving force in progressing further in this direction.”

Piscopo added: “In recent years, the use of content has strongly evolved and continues to do so; social media and all digital assets have become central languages in the user’s viewing experience and brand communication.”

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