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Banijay Iberia puts Miguel Martín at the controls of Zeppelin as MD

Banijay Iberia has appointed Miguel Martín as the new MD of its label Zeppelin, which produces the local version of classic reality format Big Brother.

Miguel Martín

Martín began his tenure at Banijay Iberia in 2019 within Banijay Birds, the territory’s creative hub for original streamer IP development, and has also served as executive producer on local titles including LOL: Last One Laughing for Amazon Prime Video.

At Zeppelin he will replace Amparo Castellano, who moved across from sister company DLO/Magnolia in 2020 but is now leaving the group after eight years.

Martín has directed and produced shows across multiple genres, from documentaries (Hijos del corazón) and reality shows (Anonimous, Planeta Finito) to scripted titles (Herederos).

He also has extensive experience in the US, having served as executive producer on formats for NBC-Telemundo and Fox, and as a development/production consultant in entertainment and scripted for Powwow 360 and Cinemat USA.

Zeppelin’s recent hits include Secret Story, Big Brother, The Bridge and SKAM España.

Pilar Blasco, CEO of Banijay Iberia, said: “We are very grateful to Amparo Castellano for her hard-work and professionalism and we wish her all the best in her future endeavours.

“Since 2019, Banijay Iberia has been fortunate to have Miguel Martín among its ranks, a born leader who has shown unbounded creativity. His commitment to innovation has led to original projects told from unique perspectives. All this, together with his excellent ability to manage large productions with outstanding results, makes him the ideal person to lead Zeppelin.”

Martín said: “I am honoured to be at the head of a team that, in its 30th year, has produced such a range of high-quality formats. Zeppelin has achieved what few audio-visual companies do. It constantly re-invents and innovates, making programmes which captivate the country, creating great original formats, and coproducing with key international players. I am proud to take on this challenge and continue Zeppelin’s creative growth and development.”


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