Banijay Entertainment picks up global rights to digital-first format All Star Hide & Seek

The All Star Hide & Seek concept began on YouTube

Banijay Entertainment has signed a deal with Helsinki-based Rabbit Films to acquire the international rights to breakout hit All Star Hide & Seek.

The format originally launched on streamer Ruutu+ in 2024 as Roni Bäck: Finland’s Biggest Hide & Seek, with a second season debuting on the platform in October this year.

Created by Troot Finland, the concept grew out of his long-running YouTube hide-and-seek videos and has become a streaming success.

All Star Hide & Seek sees influencers and TV personalities hiding across real-world locations – from amusement parks to cultural landmarks – while the host deploys clever and creative tactics to track them down.

The format’s YouTube-style pace, with 22-minute episodes designed for streaming audiences, culminates in a finale for a cash prize.

Helen Greatorex, head of format acquisitions at Banijay Entertainment, said: “This format authentically began in the creator community and went on to prove its strength on streaming. Under Banijay Entertainment, All Star Hide & Seek will be adapted to suit all budgets, engaging audiences with real-world locations and gripping storytelling. By combining creators and celebrities, we are bridging two worlds to deliver a format that’s perfect for primetime and packed with shareable viral moments.”