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Banijay enters exclusive global development deal with Traitors creator Marc Pos

European production group Banijay has signed an exclusive global development deal with Dutch creator and producer Marc Pos, through his independent label MPLab.

Marc Pos

The partnership with the creator behind The Traitors is concentrated on driving the development of new entertainment formats for Banijay’s portfolio.

Pos is an industry-renowned creative entrepreneur with a career spanning TV, video, theatre, events and advertising.

He has been running his own label, PosVideo, since 2015 and most recently the company collaborated with All3Media’s IDTV.

Pos and MPLab – a growing collective of creatives including format developer Kirsten Jan van Nieuwenhuijzen, who is exclusively affiliated with the company – will now team up with James Townley, Banijay’s chief content officer for development, to devise original non-scripted formats with international appeal.

As part of the partnership, the rights to all IP created will sit with Banijay and be available to its growing portfolio of production labels, as well as distrbutor Banijay Rights.

Townley said: “Marc’s creative talents are irrefutable and we feel fortunate to be welcoming him to the Banijay fold. The deserved success of The Traitors has enthralled the industry and illustrated, with our own recent travelling hits Good Luck Guys, The Summit and The Fifty, that good shows are still able to draw global audiences.”

Pos directed the first season of Banijay’s Big Brother in the Netherlands. Additionally, he worked on 2021’s Eurovision Song Contest and enjoyed success through his ad agency Brand New Telly and event company Kingcanary.

His credits outside TV include sports brand campaign Nike Panna Knockout and theatre show Resilience, which premiered in 2023.

With the team at Banijay, he will now contribute to the group’s pipeline, which has recently included The Summit (EndemolShine Australia), Shaolin Heroes (Metronome), The Fifty (Banijay Productions France) and Deal or No Deal Island (EndemolShine North America).

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