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Banijay brings in commercial chief

Banijay Group has appointed Owain Walbyoff as its London-based chief commercial officer to oversee its licensing, merchandising, gaming, gambling and music interests.

Owain Walbyoff

Walbyoff will join the production and distribution giant in the newly created role on September 1, reporting to Banijay’s chief operating officer, Peter Langenberg.

Walbyoff has spent almost 20 years working across sales and management in the licensing, media and technology space.

In his most recent role in the technology industry, he oversaw licensing, R&D partnerships and marketing activity, working with brands such as LVMH and Formula 1.

In 2018, Walbyoff provided consultancy to ITV, helping with strategy and business development across the commercial broadcaster’s gaming, gambling and app portfolio. He also worked with the licensing team there on its IP offering.

Prior to this, he was MD of Endemol Shine Group’s global licensing business, where he took care of sales and operations for gaming, gambling, licensing and merchandising across its 20-country footprint.

Langenberg said: “Owain has an incredibly strong track-record in the commercial space. With a CV spanning multiple genres and industries, he brings a wealth of knowledge across all disciplines and, having inked a number of stand-out deals in his career, we have no doubt he will be invaluable in strengthening our IP monetisation efforts moving forwards.”

The Banijay portfolio, which is one of the world’s largest content catalogues, includes MasterChef, Deal or No Deal, Peaky Blinders, Temptation Island, Survivor, Tipping Point, Big Brother, Simon’s Cat, Mr Bean, The Biggest Loser, Ready Steady Cook, Black Mirror and Crystal Maze.

Banijay Group is home to more than 120 production companies across 22 territories and a multi-genre catalogue with over 88,000 hours of original programming.


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