Banijay Asia partners with youth-skewing Indian esports outfit Nodwin Gaming
Akshat Rathee, left, and Deepak Dhar
Banijay Asia has partnered with Nodwin Gaming to develop scripted and reality shows around gaming and youth culture in India.
The strategic partnership will see the companies co-develop new IPs in areas such as esports.
The first project is Playground, Nodwin Gaming’s flagship gaming reality show that explores gaming, entertainment and influencer culture in the region.
Banijay Asia will now scale the brand across multiple languages and markets, with the ambition of building an international format.
Nazara Technologies-owned Nodwin Gaming is a key player in televised esports and operates BGMI Masters Series (BGMS) tournament as well as Comic Con India and NH7 Weekender.
Deepak Dhar, founder and group CEO at Banijay Asia and Endemol Shine India, said: “This collaboration with Nodwin Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not just a sport; it’s a culture, a lifestyle and a massive content opportunity.
Akshat Rathee, co-founder and MD of Nodwin Gaming, said: “Youth entertainment is evolving rapidly, and our partnership with Banijay Asia positions us perfectly to lead that change.”
In related news, Banijay France has partnered with digital news platform Le Média Positif to co-develop documentary formats and shortform content together.
The agreement sees Banijay France and its factual label KM lend its production expertise to Le Média Positif, which has an online community of over seven million followers in France.
Hugues de Rosny, founder of Le Média Positif, said: “Le Média Positif has long been a destination for readers seeking authentic and optimistic reporting away from the environment of negativity and fake news many are embroiled in on social media.
“Storytelling can truly spark change but only when shared, and via this partnership, we hope to elevate and widen the reach of our stories.”
