Banijay appoints Asia COO Rishi Negi as head of Endemol Shine India

European production and distribution group Banijay has moved quickly to appoint a new CEO for its subsidiary Endemol Shine India.

Rishi Negi

Rishi Negi, currently chief operating officer of Banijay Asia, is now set to take up the reins at its sister company.

The move follows the news earlier this week that Endemol Shine India’s CEO Abhishek Rege is leaving the production company after 15 years.

Negi will oversee the existing team, day-to-day affairs and productions. At Banijay Asia, he supported CEO Deepak Dhar and the wider business in all operational, commercial, financial and strategy matters.

He joined the group with more than two decades of experience in hospitality, entertainment and retail, having worked for the likes of the Taj Group of hotels and Emerald Asia Media Fame India.

In his new role, he will report to Banijay COO Peter Langengerg, who oversees the region.

Langenberg said: “Banijay prides itself on the development and retention of its talent, and with that in mind, it is great to be supporting Rishi in his next role as CEO, Endemol Shine India. Since he began in his post with Banijay Asia, he has been a strong backbone for the business and partner for Deepak Dhar in maintaining the entity’s growth trajectory, particularly through the pandemic. We look forward to seeing him continue to flourish in this new position.”

Negi said: “In the last five years, Banijay Asia afforded me the opportunity to be part of the Indian content revolution wherein we created an umbrella of successful content across the broadcasting and streaming platforms. While Endemol Shine India has created a strong library of shows like Bigg Boss, Fear Factor, MasterChef etc, my vision is to lead this trend curve and take it to new heights with diverse content across the scripted and unscripted genres.”