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AVoD giant Pluto TV to launch in Canada through deal with Corus Entertainment

Paramount Global’s AVoD platform Pluto TV is set to launch this fall in Canada through a partnership with Toronto-based broadcast group Corus Entertainment.

Olivier Jollet

Pluto TV will arrive in Canada with more than 100 free, ad-supported TV (FAST) channels and 20,000 hours of content across drama, comedy, lifestyle, kids, movies and news.

Corus will act as the advertising representative in Canada, as well as providing multiple Canadian FAST channels populated with content from its library of originals.

The announcement of the upcoming Canadian launch comes three weeks after Pluto TV expanded into Sweden, Denmark and Norway through a partnership with Nordic Entertainment (NENT) Group’s Viafree service.

The Nordics version of the service features 70 locally curated FAST channels with content from Paramount and Viafree’s libraries, in addition to other previously released local titles.

While the Canadian programming offering has not yet been revealed, Pluto TV’s executive VP and international general manager Olivier Jollet said the Nordics launch and partnership with NENT Group “served as the strategic framework” for the new deal.

For Corus, the partnership with Paramount Global expands its own presence in the digital space. Its streaming product StackTV, which is available via Amazon’s Prime Video Channels in Canada, has more than 725,000 paying subscribers domestically.

Globally, Pluto TV now has a presence in more than 30 territories on three continents. According to Paramount Global, the platform has close to 68 million monthly active users.

The AVoD market is projected to grow rapidly over the next five years, with data from the UK’s Digital TV Research indicating AVoD revenues from series and features will climb to US$70bn in 2027, up from US$33bn in 2021.


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