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Asacha Media Group bags $47m investment for int’l expansion plans

European production firm Asacha Media Group (AMG) has secured €41m (US$47m) in financing from asset management group Tikehau Capital to put towards its international expansion.

Alban de Noirmont

AMG is intending to pursue an ambitious growth plan, including targeting future acquisitions in Europe.

Earlier this week it appointed Alban de Noirmont in the newly created role of head of M&A and strategy following the 21-month-old company’s recent string of acquisitions.

Since it was launched in April 2020, AMG has acquired stakes in Death in Paradise producer Red Planet Pictures and Wag Entertainment, both based in the UK, plus French scripted production house Kabo Family.

The company was founded by former Endemol Shine exec Marina Williams, ex-Banijay exec Gaspard de Chavagnac and ex-Zodiak Media CEO Marc-Antoine d’Halluin with the support of funds managed by Oaktree Capital Management.

AMG launched with the acquisition of majority stakes in Italian production houses Picomedia and Stand By Me and French prodco Mintee Studio.

De Chavagnac and Williams, managing directors of AMG, said in a joint statement: “Tikehau Capital’s investment is an important step in the growth and development of Asacha Media Group and will provide us with the resources to pursue our international expansion strategy further. This transaction is testament to the successful launch of AMG’s industrial model in the fast-growing international audiovisual content production sector.”

Vincent Catherine and Hugo d’Avout d’Auerstaedt, managing directors of Oaktree, added in a joint statement: “This financing marks another important milestone for Asacha Media Group and confirms the solidity and credibility of its business model. This investment will provide the company with the additional means to develop and consolidate its competitive position in the rapidly growing content production market.”

Laura Scolan, head of France for Tikehau Capital’s private debt activity, said: “We are delighted to be supporting Asacha Media Group over the long term to support its future growth plans. We share the management team’s ambitious vision and believe that with our support and expertise, Asacha Media Group is well positioned to become a leading player in Europe.”


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