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Asacha buys into Wag Entertainment

Steven Green

Marina Williams

Gaspard de Chavagnac

Pan-European content creator and producer Asacha Media Group (AMG) has acquired a majority stake in Wag Entertainment, prompting a shake-up of the London-based producer and distributor’s leadership.

Following a transition period, Wag Entertainment’s founder and CEO Martin Durkin will step down at the end of this year, while chief operating officer Steven Green will be promoted to MD.

In his new role, Green will focus on further growing Wag Entertainment’s cross-platform slate in the UK and US, while expanding the business into AMG’s core European markets.

Founded in 1998, Wag Entertainment’s slate of returning shows include What on Earth for the Science Channel, Weird Earth for The Weather Channel and Combat Dealers for Quest.

Former Endemol Shine exec Marina Williams, ex-Banijay exec Gaspard de Chavagnac and ex-Zodiak Media CEO Marc-Antoine d’Halluin, formed Asacha in April last year.

In a joint statement, Durkin and Green said: “Our partnership and shared ambition will create significant opportunities for our business to expand into new markets, while further diversifying our output across genres and platforms.”

De Chavagnac and Williams, AMG’s Co-CEOs, said: “In addition to expanding our presence into the UK and US, this will enable us to offer an exciting new line-up of multi-genre content to our platform partners across Europe.”


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