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Apple TV+ European creative director Jay Hunt becomes chair of BFI

The UK Department for Culture, Media & Sport has appointed Apple TV+’s creative director for Europe, Jay Hunt, as chair of the British Film Institute (BFI).

Jay Hunt

Hunt will take up the role from February 16 for a term of four years, replacing Tim Richards, CEO of cinema chain Vue, whose three-year term ends next month.

Hunt has been a governor of the BFI since 2020 and has worked at Apple TV+ since 2018. Prior to that, she was chief creative officer at Channel 4 between 2011 and 2017.

The exec has also held various roles at the BBC, including controller of BBC One, and was previously director of programmes at Paramount-owned Channel 5.

Her commissions include drama series Bad Sisters, Slow Horses, Luther and Sherlock, anthology series Black Mirror, comedies Derry Girls and Catastrophe, and entertainment format Gogglebox.

Hunt said: “The BFI plays such a vital role in supporting great British storytellers and I’m delighted I’ll be chairing the organisation at such an exciting and challenging time. I’m passionate about the quality and range of film and TV we produce in the UK and look forward to championing it on the world stage.”

BFI CEO Ben Roberts added: “Jay has been a passionate advocate for both the BFI and the UK film sector. With her incredible breadth of experience in leadership across broadcasting and global streaming, she steps into this role with a very rare combination of an innate understanding of the power and potential of what public service organisations can deliver as well as being acutely commercial.

“I am confident she will take us boldly into the future, holding us to our commitments in Screen Culture 2033 to transform access to our programmes, screen culture and jobs across the UK.”


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