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Anonymous Content, Fremantle, Spinning Nancy team up for beauty pageant doc

Mrs America focuses on the Mrs America Beauty Pageant

US-based studio Anonymous Content is partnering European media giant Fremantle and New York-based Spinning Nancy on a feature-length documentary set in the world of American beauty pageants.

Directed by Penny Lane (Hail Satan?, Listening to Kenny G), Mrs America will explore the changing role of American womanhood through the lens of the Mrs America Beauty Pageant, a beauty contest that has been running for nearly 50 years.

Anonymous Content and Fremantle are co-financing the doc, which is described as a “feather and sequin-filled ride through US history, culture and society.”

Nick Shumaker and Jessica Grimshaw are producing for Anonymous Content alongside Spinning Nancy’s Gabriel Sedgwick and Fremantle’s global head of documentaries Mandy Chang, who joined Fremantle last year after working as commissioning editor for BBC documentary strand Storyville since 2017. Amanda Branson-Gill and Whitney Sudler-Smith are also producers on the project.

Anonymous Content CEO Dawn Olmstead and chief content officer David Levine are executive producers.

Anonymous has forged several international partnerships in recent months, including a joint venture with Endeavor Content focused on scripted TV. The company also has a JV with European studio Federation Entertainment.

Founded by Lane and Sedgwick in 2019, Spinning Nancy’s credits include Hail Satan?, which premiered at Sundance Film Festival in 2019, and HBO original documentary Listening to Kenny G.


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