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Andy Serkis, Newen sculpt agreement to bring Marie Tussaud drama to screen

Newen Connect, the distribution arm of TF1 Group’s Newen Studios, is partnering with Andy Serkis’s Imaginarium Productions on a period drama series about the life of Madame Tussauds founder Marie Tussaud.

Andy Serkis (photo: Gage Skidmore via CC)

French firm Newen will co-develop and distribute Madame!, which has been created by Imaginarium co-founder Serkis, who will also showrun and direct.

The prodco’s other co-founder, Jonathan Cavendish, will produce alongside Felicita Films founder Marie Guillaumond.

The series explores the life of Marie Tussaud, a French artist known for her wax sculptures and the now world-famous museum Madame Tussauds, which she founded in London in 1835.

Serkis said: “This is no straight-up period drama, it is a hilariously crazy, no-holds-barred, anarchic, punk caper conjured from the curiously twisted mind of a fabulously post-truth executioner’s daughter.”

Rodolphe Buet, CEO of Newen Connect, added: “Madame! depicts a visionary heroine who shook up conventions in the 18th century and whose journey as a strong independent woman managing to build an empire resonates particularly nowadays.”

Imaginarium is a production company with a sister performance capture studio, Imaginarium Studios. The firm’s shows include Fungus the Bogeyman for Sky, Death & Nightingales for the BBC and forthcoming The Bastard Son & The Devil Himself for Netflix. Films include The Ritual for Netflix and Taika Waititi’s upcoming Next Goal Wins, starring Michael Fassbender and Elizabeth Moss.

Guillaumond previously worked as TF1’s head of drama and launched her own production company, Felicita Films, in 2019. She has since produced Mensonges and Belle Belle Belle for TF1, with a period TV series about the first department store in history and a feature film based on a Tanguy Viel novel in development.


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