Amazon, Beyond experiment with Mind Games

Chess player Kassa Korley and trainer in Mind Games: The Experiment

NEWS BRIEF: Amazon’s Prime Video streamer has launched a brand-funded unbranded feature documentary narrated by Stephen Fry and produced by Banijay-owned Beyond Productions about the benefits of exercise on brain power.

Mind Games: The Experiment is available globally on the streamer and documents a study into whether exercise could improve the performances of physically inactive video game players from around the world. The documentary and study were commissioned by international sportswear brand Asics, which took a commercial decision to create an editorially driven, impartial and unbranded film. It did not have a broadcaster attached at the outset but went into production fully funded.