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All3Media International to Turn on the Charm in Cannes with Traitors creator IDTV

Turn on the Charm was originally produced for Net5 in the Netherlands

All3Media International is gearing up to launch the latest format from The Traitors creator IDTV at Mipcom next week, described as “flirty road trip meets reality competition adventure.”

Turn on the Charm sees 12 single contestants attempt to charm their way to a cash prize and was originally produced for Net5 in the Netherlands.

The launch comes as All3Media International continues to shop psychological adventure competition The Traitors around the world, with over 30 local versions globally.

The show was created and developed by Marc Pos and IDTV creative director Jasper Hoogendoorn in cooperation with RTL Creative Unit.

All3Media International’s unscripted slate also includes the latest reality competition show from Studio Lambert, titled The Anonymous, which was originally produced for USA Network. The show sees players compete in two worlds: the real world and one where they are anonymous.

Optomen’s Bad Boyfriends, meanwhile, sees eight unsuspecting boyfriends flown to a paradise destination, only to find that the real purpose of their trip is to whip them into better boyfriend shape at the behest of their long-suffering girlfriends.

The company is also bringing premium factual series in the form of major BBC One series Parenthood, produced by leading natural history producer Silverback Films, 72 Films’ Trump: The Criminal Conspiracy Case and Zandland investigative documentary Barbie’s Dirty Secrets.

A slate of true crime documentaries from new All3Media group producer Bright North Studios will also be showcased at Mipcom. This includes all four seasons of FBI True, totalling 48 episodes, in which real FBI agents divulge the details of their most perilous and notorious cases.

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