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All3 helps RTL4’s Traitors infiltrate VTM

The original version of The Traitors debuted on RTL4 in the Netherlands

Belgian broadcaster VTM has commissioned a local version of All3Media International celebrity format The Traitors.

The deal follows the success of the original Dutch version, which debuted on RTL4 in March and has already been commissioned for a second season. It is produced by IDTV and All3Media and airs under the local title De Verraders.

The show sees celebrity contestants move into an atmospheric location with the goal of working as a team to complete a series of challenging missions to earn a cash prize. The catch, however, is that three of the contestants are traitors who will attempt to deceive and manipulate their way to the prize instead of sharing it amongst the group.

Jonathan Hughes, sales manager at the format’s distributor, All3Media International, said: “The Traitors offers a unique premise, as the celebrities face not only a series of difficult, challenging tasks, but also a whole host of suspicion and mind games, with none of them knowing if they can trust the people playing alongside them.”

The format has also been optioned by Tower Productions for German speaking territories and by Studio Lambert in the UK and US.



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