After Party Studios boosts senior team with head of entertainment, exec producer appointments
Ayesha Mittal and Sam Ewen
London-based prodco After Party Studios has added a head of entertainment and executive producer from Wall of Entertainment and Raw TV to its creative team.
Sam Ewen joins in the newly-created role of head of entertainment, while Ayesha Mittal joins as exec producer.
Ewen will be responsible for spearheading the business’s continued growth in entertainment while Mittal will lead both original and branded entertainment projects.
Ewen joins After Party Studios after six years at The Wall of Entertainment, where as head of entertainment he amassed over 1 billion views through developing and overseeing series including Channel 4.0’s Tapped Out, Minor Issue and Harry Pinero’s Worst In Class and Pretty Little Thing’s The Pink Courtroom and Love Lessons. He works closely with UK digital talent including Nella Rose, Chloe Burrows, Chunkz and Niko Omilana.
Filmmaker Mittal joins the business from Raw (Tinder Swindler, Sweet Bobby) where she was a development producer. She was formerly senior creative and director at Buzzfeed for seven years where she led their branded content campaigns, working with Sky, Absolut, Maltesers and Netflix among others.
Both will report to MD Joshua Barnett who said: “As After Party Studios continues to supercharge our creativity and output in the entertainment and branded entertainment space, I can’t think of two better people to steer and expand our slate. Sam has changed the industry with his bold, hyper-engaging entertainment digital formats while Ayesha’s wealth of experience in legacy and digital media mirror the company’s DNA of connecting those two worlds to create content wherever online audiences are.”
The appointments follow a bumper year for After Party Studios with the recently launched Channel 4.0 comedy panel series Hear Me Out with Specs Gonzalez, over 72 million+ views and a recommission for their Sky Sports YouTube docuseries Scenes and two seasons of branded entertainment series League of ‘72 for Sky Bet and the EFL.
