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A+E promotes Lat Am sales exec

The international arm of US-based A+E Networks has promoted Helen Jurado to VP of international content sales for Latin America and US Hispanic.

Helen Jurado

Since joining the company in 2017 as senior director of international content sales for Lat Am and US Hispanic, Jurado has grown A+E’s presence in the two regions. She reports to Ellen Lovejoy, senior VP and head of sales, Americas and formats.

Jurado has recently concluded a scripted content deal with Brazilian streamer Globo Play and linear deals with networks including Univision and DirecTV. She was also responsible for the sale of Lifetime movies to Univision in the US and for selling A+E format UnReal in Brazil.

Before joining A+E, Jurado was VP of sales and business development at US Hispanic specialist Cisneros Media Distribution. She also spent four years at BBC Worldwide Americas as VP of sales and distribution for Latin America.

Lovejoy said: “Helen is a consummate sales executive whose vast knowledge and long-standing relationships throughout Lat Am and US Hispanic have resulted in significant sales growth for A+E. We look forward to continuing to expand our business in these exciting changing markets under Helen’s leadership.”

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