Adrián Santucho joins Telemundo as senior VP of unscripted content

Telemundo has named Adrián Santucho its new senior VP of unscripted content, reporting directly to Javier Pons, chief content officer and head of Telemundo Studios at NBCUniversal Telemundo Enterprises.

Adrián Santucho

The announcement was made this Tuesday by the Hispanic channel, which said Santucho will be responsible for leading the development and production of unscripted content, including reality shows, competitions and musical specials, for linear and streaming platforms.

In this role, they added, he will develop and manage all the creative components of the area and will focus “on optimising development plans to produce relevant and innovative content aimed at diverse audiences across Telemundo’s portfolio.”

“Adrián brings to Telemundo a deep experience in the production of unscripted content and live specials,” Pons noted.

“He is a widely respected professional in Spanish-language media and has successfully led large-scale international production companies, developing content for broadcast networks, cable channels, and streaming platforms throughout the region and in the United States. We welcome him to Telemundo and look forward to working with him to further strengthen the success and robustness of our unscripted content offering,” he added.

Santucho takes up the position after completing his time at Argentine prodco 360 Powwow, where he had been serving as CEO and chief creative officer.

He has more than 25 years of experience in the sector with stints at Univision Studios, Endemol Argentina, Endemol Mexico, Endemol US Hispanic and Fremantle US Hispanic, Mexico and Latin America.

“I’ve always had a deep passion for television and its unique ability to connect with audiences. I’m excited to join Telemundo at such a dynamic time for the company and the industry,” Santucho said.